About Us

At Vuori, we’re redefining what it means to live an active life. Rooted in the vibrant energy of coastal California, Vuori creates premium performance apparel that seamlessly blends technical functionality with contemporary lifestyle design—for those who move, explore, and live intentionally.

We believe performance should never sacrifice comfort or style. That’s why every Vuori piece is made to transition effortlessly from morning workouts to coffee runs, from the trail to the street. Our gear isn’t just for the gym—it’s made for life in motion.

Driven by our love for the outdoors and mindfulness, we design apparel for men and women who value versatility, purpose, and sustainability. Whether it’s our bestselling Kore Shorts, Performance Joggers, or Strato Tech Tees, each piece is crafted with buttery-soft, breathable fabrics and built to support both movement and recovery. Minimalist in design yet high in performance—Vuori is activewear you’ll actually want to live in.

Sustainability is at the heart of our mission. We are committed to ethical manufacturing, using recycled materials wherever possible, reducing plastic use, and working toward a smaller footprint—because we believe in taking care of the planet we move on.

But Vuori is more than clothing. We are a community of creators, athletes, yogis, surfers, and everyday adventurers who believe that wellness is not just a workout—it’s a lifestyle. Our growing community across the US, Canada, Australia, and New Zealand connects over a shared passion for movement, nature, and intentional living.

Welcome to Vuori—where performance meets purpose, and every day is an opportunity to move better, live brighter, and feel good doing it.